OOH advertising and marketing is one of the maximum attention drawing means of brand communique which is launched thru an out of doors media together with poster, billboard, signage, kiosk, pillar wrap, portray. Be it a poster advert or a billboard advert, any ad campaign which is not confined in a four walled room comes beneath OOH advertising. in this regard, the scope of OOH advertising appears to be actually extensive and distinctive. besides the ones mediums which are used for indoor logo advertising and marketing, nearly every other form of logo merchandising comes below outside advertising. What makes an outdoor marketing campaign specific and different includes its approach, method and extraordinary equipment used for brand promotion.diverse practices of outdoor advertisingOutdoor advertising and marketing campaigns are practiced at airports, buying department stores, metro stations, railway stations, roadsides, highways, street furnishings, transit automobiles and so on. amongst a majority of these, airport, shopping center and metro stations are the top three avenues wherein OOH advertising campaigns are usually launched.A brief glance at Airport, Metro and Mall AdvertisingThe discovery of airport spaces as one of the proper avenues for emblem advertising proved to be pretty an innovation of the outside advertisers. Airport commercials at present have been considered as one of the simplest avenues of OOH marketing in India. particularly in a rustic like India in which human beings are passionate about tours and travels, occupying the advertising areas in airports provide powerful emblem merchandising solutions for various advertisers and logo proprietors.advertising at metro stations has been quite in trend in recent times. Like airport commercials, metro advert spaces have also to be sold with the aid of advertisers to launch their emblem advertising and marketing campaigns. The sizable launch of numerous metro stations in the capital town opens a pool of advertising possibilities to a extensive range of emblem owners. The destiny of metro advertising further appears promising with various metro stations going to be launched within the near future.How purchasing department shops have become one of the suitable avenues of emblem advertising isn’t that unexpected. Mall subculture in India has been extensively spreading inside those few years. marketing at buying department shops is yet any other possibility for brand proprietors to create their foothold in the marketplace region. humans come to shopping department stores to shop, dine or truely to unwind during their enjoyment time. In short, folks that come to purchasing shops are not confused humans. these humans have the shopping for potential and can be effortlessly focused for any emblem advertising campaign. manufacturers which can be marketed everywhere in the buying shops come into brief be aware. once in a while, mall advertisements also provide path to stores thereby improving the buying enjoy of various clients.Be it an airport ad, metro advert, or a mall ad, any OOH ad offers exclusive logo promotion answer for advertisers. progressive and interactive, OOH commercials are the maximum reliable method of logo promotion.